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Tuesday, June 5 • 2:30pm - 4:00pm
Engaging Student Perspectives in Institutional Assessment: Strategic Communications Capstones Tackle the NSSE and Course Evaluations

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How can universities utilize the unique perspective and developing expertise of senior students to help address institutional assessment challenges, such as response rates to course evaluations or surveys? Institutional assessment activities often target student experiences and learning, but rarely involve students in their planning. Primary deployment of students in implementing assessment activities has been either pure labor: hanging flyers: or to conduct research and write reports (NCA&T and Wabash Scholars). This poster session will share examples from Washington State University's Murrow College of Communications, where students enrolled in the Strategic Communications capstone course have partnered with the Office of Assessment of Teaching and Learning, as their client, to complete projects aimed at addressing institutional assessment challenges. Student teams act as agencies to conduct background research, gather data and formulate messaging campaigns based on their findings. This research may include interviews and focus groups with fellow students to gain insights into attitudes, motivations, barriers and/or suggestions to improve participation. Student-to-student research can promote candid responses, which, in turn, can inform the creation of more effective assessment campaigns. These projects result in fully-researched campaign proposals for the student's portfolio, and actionable strategies for addressing our university's institutional assessment challenges.


Scott Benson

Washington State University
Scott Benson holds master's degrees in Organizational Performance and Workplace Learning and in TESOL. Prior to joining WSU as a Senior Assessment Specialist, Scott worked at Zayed University in Abu Dhabi in the United Arab Emirates where he served in the university's Office of Educational... Read More →
avatar for Anne Peasley

Anne Peasley

Washington State University
Anne Peasley is Assessment Coordinator and Office Manager in the Office of Assessment of Teaching and Learning. Her recent projects include leading project management and promotion of National Survey of Student Engagement (NSSE) across Washington State University's six campuses.

Tuesday June 5, 2018 2:30pm - 4:00pm MDT
Ballroom A&B