AALHE 2018 Annual Conference

This presentation will highlight the authors' experiences deploying the Digital Archival Advertisements Survey Process (DAASP) model. This model is a collaborative active learning exercise designed by the researchers that leveraged a series of complex Qualtrics surveys to aid students in evaluating primary source documents of print-based advertisements. With DAASP, the researchers were able to assess the students' ability to evaluate their biases of the advertisements in a first-year composition course This presentation will share students' experiences interacting with and reflecting on archival advertisements (mid-twentieth century) in a first-year composition class in Fall 2017 utilizing the DAASP model. Furthermore, this presentation will share analysis completed by the researchers to assess their primary research question: Do students perceive heatmap-centered collaboration as helpful with their evaluation of library-licensed digital primary sources?